In today's world, people can share their opinions about anything anytime anywhere as long as they have access to a computer or just a mobile phone.
Some businesses will be afraid of this. Others will thrive because of it.
If you think customers are not talking, think again. In the world of customer satisfaction, when using a 10 point scale where 1 is worst and 10 is best, studies have shown that only those that score their experience with a business either a 9 or 10 will share their positive experience with others.
Sites like http://www.seniorDECISION.com provide consumers a chance to voice their opinions, yes. But really sites like these give businesses a chance to learn what they are doing well and also what they can improve upon in the eyes of their customers.
If you never receive or solicit feedback how will you know what is being said about you? Through knowledge your company can grOW!